In today’s global economy, the post-WWII model of management—producing things cheaper, faster, and better—is no longer enough. Jonatan Jelen, director of the new Master of Science program in Strategic Design and Management at Parsons The New School for Design, explains how the evolution of management led to the rise of design thinking.

The MS in Strategic Design and Management, a hybrid online and on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership roles in emerging fields: business professionals wishing to complement their expertise with design capabilities; design practitioners seeking business skills and leadership training; and entrepreneurs interested in developing new service models for the evolving economy.